Your Peer Group for Serious CPG Founders

Most people in CPG are figuring it out alone. This is the room where that changes.

Apply Now →

Founders & Operators of

Little Spoon O2 Hydration Four Sigmatic Entrepreneur SPI Soberish
Lisa Barnett

Lisa Barnett

Co-Founder, Little Spoon

Strategy
Dave Colina

Dave Colina

Founder, O2 Hydration

Leadership
Markus Karjalainen

Markus Karjalainen

Former CMO, Four Sigmatic

Ecommerce
Jason Feifer

Jason Feifer

Editor, Entrepreneur

Media
Matt Adelmann

Matt Adelmann

VP, The Genesis Co.

Retail
Matt Gartland

Matt Gartland

Co-Founder, SPI Media

Leadership

Founding a CPG brand is lonely.
It doesn't have to be.

Most founders are making their biggest decisions in a vacuum — no one around them truly gets what it's like. CPG FastTrack puts you in a tight, curated group of founders at a similar stage: similar challenges, similar stakes. Real accountability, real honesty, and people who've stared down the same problems you're facing right now.

Coaches with real founder scar tissue

Not ex-consultants or career advisors. Our coaches have raised capital, negotiated with buyers, survived bad co-packers, and scaled DTC brands to exits — and they'll tell you exactly what they'd do differently.

Designed around the reality of building a brand

Not a generic entrepreneur network. Every session, resource, and connection is built around the specific challenges of taking a CPG brand from idea to shelf to scale.

Introductions that open doors

Warm intros to buyers, investors, co-packers, and fellow founders — pre-vetted and contextual. The kind of relationships that change the trajectory of your brand.

Members from

Yulu Wellious Mai Vino Dumplin Wimp Happy Wolf FigBrew
CPG FastTrack peer group session

What You Get

Facilitated peer groups

Get placed into a curated small group of founders at a similar stage — navigating the same distribution, team-building, and capital challenges. Tight groups, real accountability, no BS.

Your peer group · Session #14
SL
Sarah L.
Founder & CEO · $2M snack brand
Active
JM
James M.
Co-founder · DTC beverage brand
Active
AT
Amy T.
Founder · Seed-stage CPG brand
Active
RK
Ryan K.
Founder & CEO · Supplement brand
Active
Vetted community

A private network of founders who actually show up. No agency pitches, no lurking — just founders sharing what's working, what failed, and the moves they wish they'd made sooner.

NK
Nina K. · Founder & CEO
Closed a $1.2M seed round today. Ask me anything about pitching strategic angels in CPG.
MR
Marcus R. · Founder
Got our first Whole Foods PO signed. 200 doors. What's the velocity playbook?
Interactive fireside chats

Live Q&As with founders who've raised, scaled, and exited real brands. Ask the question you can't google — not a canned keynote, but a real conversation with someone who's been exactly where you are.

Upcoming
Building Iconic CPG Brands from Day One
Emily Heyward
Emily Heyward
Co-founder & CEO · Red Antler
📅 Thursday, Apr 17 · 12:00 PM ET
Past Session
How Olipop Built a Retail Empire Through Partnerships
Steven Vigilante
Steven Vigilante
Dir. of Partnerships · Olipop
1:1 Expert coaching

Your own CPG operating partner. Scheduled sessions with coaches who've built and scaled real brands — bring your real challenges, not sanitized talking points.

Upcoming Session
Retail expansion strategy & Q3 priorities
Thursday, Apr 10 · 11:00 AM ET
Coach: Dave Colina · O2 Hydration
Curated introductions

The right intro at the right time changes everything. We connect you with buyers, investors, co-packers, and fellow founders — warm, pre-vetted, and actually relevant to where your brand is right now.

Intro: Jordan × Matt Adelmann
From: CPG FastTrack team
Jordan — meet Matt. He scaled three brands into Target and Walmart and knows the buyer relationships you need.
JB
MA
Warm intro · Pre-vetted
Your peer group · Session #14
SL
Sarah L.
Founder & CEO · $2M snack brand
Active
JM
James M.
Co-founder · DTC beverage brand
Active
AT
Amy T.
Founder · Seed-stage CPG brand
Active
RK
Ryan K.
Founder & CEO · Supplement brand
Active
DN
Diana N.
Solo founder · Better-for-you snacks
Active
CW
Chris W.
Co-founder · Functional beverage
Active
PL
Priya L.
Founder · Bootstrapped frozen brand
Active
MB
Marcus B.
Founder & CMO · Natural food brand
Active
NK
Nina K. · Founder & CEO
Closed a $1.2M seed round today. Ask me anything about pitching strategic angels in CPG.
MR
Marcus R. · Founder
Got our first Whole Foods PO signed. 200 doors. What's the velocity playbook people have actually used?
TW
Tom W. · Co-founder
Just fired our co-packer after 18 months. AMA — picking the wrong one almost killed us.
KC
Kate C. · Founder
Raising a bridge round — structuring it as a SAFE with existing investors. Anyone been here?
CL
Claire L. · Solo founder
Meta ROAS benchmarks for Q1 — sharing my numbers if others will too. $50–200K/mo range.
BR
Ben R. · Founder
Influencer gifting drove 3x ROAS for us. Happy to share the framework — we started with zero budget.
LP
Laura P. · Co-founder
Kroger deductions are killing our margins. As a founder-operator I'm doing this solo — anyone have a process?
DH
Dan H. · Founder & CEO
Pivoted from retail-first to DTC-first 6 months ago. Best decision I've made. Here's why.
SR
Sofia R. · Founder
Redesigned packaging with no agency — went from 2% to 6% shelf conversion. Here's what changed.
AM
Alex M. · Co-founder
3PL comparison doc — made this for myself, sharing with the group. East Coast options.
JA
Jess A. · Founder & CMO
First Sprouts meeting next week. What do you wish you'd asked the buyer on that first call?
Upcoming
Building Iconic CPG Brands from Day One
Emily Heyward
Emily Heyward
Co-founder & CEO · Red Antler
📅 Thursday, Apr 17 · 12:00 PM ET
Past Session
How Olipop Built a Retail Empire Through Partnerships
Steven Vigilante
Steven Vigilante
Dir. of Partnerships · Olipop
Past Session
Scaling Liquid IV to $1B — What Actually Drove Growth
Mike Keech
Mike Keech
CEO, Liquid IV
Mark — Dave Quarterly KPI Review
Thursday, Apr 10 · 11:00 AM ET
Coach: Dave Colina · O2 Hydration
30 min · Video call · Notes shared after
Intro: Jordan × Matt Adelmann
From: CPG FastTrack team
Jordan — meet Matt. He scaled three brands into Target and Walmart and knows the buyer relationships you're trying to build. Matt, Jordan leads growth at a $3M supplement brand looking to crack mass retail in H2.
JB
MA
Warm intro · Pre-vetted

Guest speakers from

Liquid Death Liquid IV Guest Speaker Wilde Goli Red Antler

Coaches who've built, scaled, and exited real brands.

Not consultants who've read the playbook. Founders who wrote it — and who'll share every mistake they made along the way.

+30 yrs

of combined CPG operating experience across our coaches and facilitators

+$100M

in funding raised by the brands our coaches have built and scaled

+300M

CPG customers reached through brands led by our coaching team

+1M

combined social media followers across our coaching team

Real problems. Real solutions.

Memberships

Three tiers. One mission — help you build faster. Pick the level of support that matches where you are.

Community

$29/mo

Like-minded founders, expert insights, and exclusive resources that get your CPG brand in gear.

No revenue requirements

Apply Now →

As a Community member, you'll get

  • Private community with vetted CPG founders
  • Peer-to-peer DMs (no noise, no spam)
  • Access to resource library
  • Expert fireside chat recordings
  • Monthly Live Office Hours
Most Popular

Growth

Starting at $249/mo

Bi-weekly peer roundtables. Live expert firesides. Real connection and coaching to accelerate your brand.

For 6–7 figure brands

Apply Now →

Everything in Community, plus

  • Biweekly 90-min facilitated peer groups with founders at your stage
  • Interactive fireside chats with experienced operators
  • Ongoing Office Hours with the CPG FastTrack team
  • Structured cadence to keep you accountable
  • Risk-free 90-day guarantee

Partner

Starting at $595/mo

Custom engagement built specifically for your business. Our most hands-on track. Exclusively for founders we deeply believe in. Limited seats.

For 7–8 figure brands

Apply Now →

Everything in Growth, plus

  • Customized approach tailored for your needs
  • 1:1 coaching with CPG FastTrack founders
  • Additional seat for co-founder
  • On-demand access for high-leverage decisions
  • Strategic support across growth, finance & execution

Risk-Free 90-Day Guarantee

No value in 90 days? Full refund. No questions asked.

Meet Your Coaches

Every coach has built and scaled a real CPG brand — and they'll get to know yours.

Products sold in

Whole Foods Target Sprouts Vitamin Shoppe Amazon

Who It's For

Here's who gets the most out of CPG FastTrack.

Early-Stage Founders

You've launched your product and have some traction, but you're figuring out distribution, marketing, and operations largely on your own. You need a room where people actually get what that's like.

Scaling Operators

You're past $1M and facing a new set of problems — retail expansion, team building, co-packing, capital. The decisions are bigger and the stakes are higher. You need people who've been here before.

Multi-Brand Operators

You've built one brand and you're thinking about what's next — a second line, a new channel, an exit. CPG FastTrack gives you the strategic sounding board and network to make the right moves.

FastTrack With Us

Sessions are built around what CPG founders and operators are actually dealing with right now.

Retail growth & strategy Amazon & ecommerce Brand positioning Operations & supply chain
Fundraising & capital Forecasting & planning Team building Packaging & innovation
Career growth in CPG Trade marketing DTC & performance marketing And much more